Meet the Team

With years of commercial finance experience, you can be assured Pilot Fish will provide the very best advice and source the most appropriate solution. Our team of finance advisers are experts in raising property and business finance and offer a hands on approach with end to end service.

Richard Jones

Managing Director

Speak to Richard about: Business Finance, Acquisitions and Mergers, large scale development finance and complex finance structuring

Richard specialises in complex and challenging finance structures. He is passionate about helping businesses and property developers find creative solutions to raise finance for large scale, multifaceted deals which unlocks otherwise unattainable projects or opportunities for growth for our clients. 

A vastly experienced Finance Director, with over 25 years’ experience in the finance sector, predominantly at board level. Before founding Pilot Fish in 2012, Richard held senior roles at KPMG, Thomas Cook, Travelex and Anglia Regional Co-operative.   

He has been responsible for many functions across these businesses including corporate finance (overseeing dozens of acquisitions) and international treasury operations managing over £2bn of funds on a daily basis. Richard has managed the transformation of loss-making companies by successfully selling non-core businesses and refinancing debt to find investment for development and expansion.  

Richard is a fully qualified Chartered Accountant, a member of the ICAEW and sits on the board of FIBA.

Alice Williams


Speak to Alice about: development finance, bridging finance and development exit finance.

Alice specialises in sourcing finance for property developers and investors.

After beginning her career in corporate banking with Handelsbanken, Alice joined Pilot Fish in 2017 and swiftly took the helm of the property finance team after demonstrating her skill and tenacity on the successful completion of multiple complex funding projects.

Passionate about empowering her clients and sharing her knowledge, Alice set up The Pilot Fish Academy in 2020, the first free of charge online finance training academy. As a recognised and respected profile within the finance industry, Alice is regularly called upon to share her expertise and experiences at finance events and conventions throughout the country.

Alice is CeMAP qualified, a RICS APC candidate, a member of the Cambridgeshire Chamber Women’s Committee and is currently completing her MSC in Real Estate Finance and Investment.

John Shevlane


Speak to John about: complex portfolio finance, commercial mortgages, strategic business finance and advice

John helps business owners and property investors find the funding they need. A specialist in complex and large property portfolio financing. 

John has amassed over 20 years’ experience in the finance sector having held senior finance roles, including that of Finance Director, in a range of industry sectors.

His expertise includes the ability to compile detailed commercial analysis using complex financial modelling. This enables his clients to make informed strategic decisions about their business.  John has also implemented dozens of acquisitions and disposals during his career.

John is a fully qualified accountant and a fellow of the ACCA.

Deborah Short

Finance Director

Speak to Deborah about: becoming investment ready, financial reporting and improving operational systems.

Deborah co-founded Pilot Fish in 2012. She specialises in finance advisory services helping our clients become investment ready.

Hands on, collaborative and empowering, Deborah helps our clients to implement and improve operational and management reporting processes and works with clients to improve their financial skills and expertise to create sustainable and self-sufficient businesses.

Deborah has amassed over 25 years' experience in finance, working as an accountant and advisor for a cross section of businesses before holding senior finance roles at Travelex and Anglia Regional Co-operative.

Her responsibilities included the management of international reporting requirements, implementing new financial systems and stepped improvements in Board reporting that enabled business growth and operational improvements.

Deborah is an experienced, fully qualified Chartered Accountant and a member of the ICAEW.

Catherine Lidgley

Head of Marketing and Engagement

Speak to Catherine about: becoming a Pilot Fish Partner, our events and marketing collaborations

Catherine has a background in developing brand identity strategies, delivering compelling experiences and fostering client relationships. Passionate about brand, communications and client management, Catherine looks after all Pilot Fish marketing initiatives, PR, events and our partners.

Before joining Pilot Fish, Catherine worked as Event Manager with the UK’s leading public figures in business, politics and entertainment, delivering compelling client events from brief to delivery.

Catherine is skilled in delivering marketing programmes encompassing digital, content and engagement strategies. Intrigued by client motivators and drivers, Catherine seeks insights that allow us to engage in ways that delight and encourage strong relationships to form between brand and client.

Rhys Cann

Finance Consultant

Speak to Rhys about: development finance, bridging finance and development exit finance.

Rhys has detailed knowledge across all aspects of commercial finance, encompassing both property and business finance. 

Rhys now specialises in sourcing finance for property developers and investors. He consistently demonstrates his commitment and passion to finding the best financial solution for our clients. No deal is too challenging, quirky or complex.   

Rhys’ outstanding knowledge of our lender panel, and strong relationships with lenders enables him to deliver competitive and timely solutions. ​

​Rhys will soon become a certified chartered accountant.

Robin Edlington

Finance Consultant

Speak to Robin about: BTL Mortgages, HMO Mortgages, Commercial Investment, Portfolio Finance and advisory

Robin works within our commercial team sourcing competitive solutions for business finance, property investors and landlords. 

He specialises in Revolving Credit Facilities, complex commercial and portfolio mortgages.  Robin has a detailed knowledge of our lender panel and their products. Allowing him to quickly assess and make recommendations for finance solutions that match client requirements. 

Committed to maintaining excellent relationships with a multitude of lenders he always stays ahead of the curve with product changes and market updates.  This means Robin offers his clients excellent advice and consistently delivers competitive rates, high loan to values and timely completions. 

Robin will shortly be a certified accountant and is working towards gaining his CeMAP qualification.

Nina Todd

Case Administrator

Speak to Nina about: case queries, project updates and completion timescales

Nina has a wealth of experience working within the finance administration sector.

Operating within our property team, Nina handles case management and ensures our clients cases complete as soon as possible. Nina has exemplary relationships with our lending panel and liaises between our clients, lenders and their legal teams collating all necessary documentation and ensuring timely processing of case information.

Michelle Goodson

Case Administrator

Speak to Michelle about: case queries, project updates and completion timescales

Michelle works with our commercial team helping portfolio landlords and property investors complete their applications.

With over 25 years' experience in finance, customer service and administration, Michelle works diligently to make sure our clients cases progress seamlessly. Liaising between our clients, lenders and their legal teams, Michelle manages the administration process, maintaining communications with all parties and ensuring timely completions.

Vicki Coates

Executive Assistant

Speak to Vicki about: scheduling meetings with our Directors, general enquiries

A skilled and diligent administrator, Vicki works alongside Richard and the management team providing first rate administrative support, diary management and case administration.

Vicki is on hand to arrange one to one meetings with our clients and our Directors, scheduling conference calls and answering any general enquiries.